Local Business owners are usually unhappy with the results that their website is bringing in. Isn’t the purpose of a website to bring in new business, get leads and make money?

WELL…IT SHOULD BE http://bit.ly/bE66do

The Problem: Many Local Businesses use their website as a static business card. But does your website get leads, sell products/services or create a mailing/customer list for you?

Most of the local business owners I ask…tell me NO…that they don’t like their website and that it is not generating leads or making money for them.

Before I joined the present company I work at (as their Marketing and PR Director/Webmaster) their website never got one lead or a job.

Now that I have revamped their website completely the website does its job; it brings in regular leads and business.

Problem: The people usually hired to do your website are not fully qualified with the full array of rounded out talents that they need to make an effective website that brings in leads, sells products/services and money.
Why your web maker is not well rounded enough?

Because usually the person you hired to do your website is probably an expert at one discipline and that might be at web designing BUT…

Effective Website Building needs mastery at many disciplines…such as Web Development, Internet Marketing Mastery, Search Engine Optimization, Search Engine Marketing, Writing Original Relevant Content, Editing, Photography, Graphic Arts, Videography, etc etc. etc.

If your website is built properly (few really are) it would then be ready for Search Engine Marketing (SEM) and Search Engine Optimization (SEO) which needs to be done by en expert.

This is also why your website needs to be built in such a way that it is ready for the Marketers and Search Engine Optimizers to come in and get started at getting your optimized website placed all over the web as well as on the first page listings of Google and other Search Engines like Yahoo and Bing.

This is how your website gets seen by your “Target Customer” and finds them wherever they hang out online. Your targeted customer will then see your listings, banners or ads and then click on the link that takes them to your website.

What does this mean? Remember that I made the point earlier in this article that your website is there to make you money?

That is the purpose of your website…”To Make Money” NOT to act as a static business card just to give you a “Web Presence”.

Want to learn more?

Adding these elements to your Google Local Business Listing will get you in the Top Ten  http://bit.ly/bE66do

By Temogen Amato